Sport Marketing Association Honors WVU College of Physical Activity and Sport Sciences Faculty Member with Lifetime Service Award

Morgantown, W.Va. [Nov. 6, 2009] Dr. Dallas Branch, associate professor of the Sport Management program at West Virginia University’s College of Physical Activity and Sport Sciences (WVU – CPASS), was presented with a Lifetime Service Award by the Sport Marketing Association (SMA) and Fitness Information Technology (FiT) for his service and dedication to the Sport Marketing Quarterly (SMQ).

Dr. Dallas Branch Lifetime Achievement Award

Dr. Dallas Branch with Lifetime Achievement Award from SMA and FiT

Shortly after beginning his teaching career at WVU, Branch started SMQ in 1992 to advance the study and practice of sport marketing. He was the journal’s first editor and served on its editorial board for nearly 18 years.  Branch was also the co-founder of the SMA, which was established in 2002 to provide a national forum for sport marketing and management education and professionals working in the industry.

“The Sport Marketing Quarterly was created to bridge the gap between sport sciences academicians and professionals working in the sport marketing field,” said Branch, who received his award at the annual SMA conference in Cleveland on October 29. “I have enjoyed serving on the editorial review board and watching the journal grow with the support of the SMA.”

Dr. Nancy Lough, associate professor and director of the Center for Sports Education at the University of Nevada, Las Vegas, and the journal’s next editor, has served on the editorial review board with Branch for nine years. Her goal as the incoming editor is to “honor Branch’s leadership and continue to provide a publication that serves as a legacy to his years of service.”

“Dr. Branch pursued the vision to create one publication to serve both academicians and sport marketing practitioners. Sport Marketing Quarterly has continued to strive toward fulfillment of the original vision, through incorporation of unique aspects such as a case study section and professional profile in each issue to compliment the cutting edge research produced by sport marketing scholars from around the world,” said Lough.

Sport Marketing Quarterly

Sport Marketing Quarterly - Volume 18 - Number 3 - 2009

According to Lough, SMQ maintains subscriptions in 25 countries, in addition to the United States, and every member of SMA receives a subscription to SMQ.

Past and current SMA executive board members have served on the editorial review board and published in SMQ. In honor of Dr. Branch and the editors who served after him, the editor of the journal now maintains an official position on the SMA executive board.

Published by FiT of the International Center for Performance Excellence (ICPE) at WVU, the Sport Marketing Quarterly is available to the general public in print and online subscriptions.

For more information about the Sport Marketing Quarterly, visit Information about the SMA is available at


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